News for 'Brand Communication'

The 20 top 'thought leaders' in India

The 20 top 'thought leaders' in India

Rediff.com24 Jun 2011

The BRIC Index of Thought Leaders 2011 highlights the most successful BRIC Thought Leaders, according to Indian opinion formers.

How Amul is quelling the 'non-veg' rumours

How Amul is quelling the 'non-veg' rumours

Rediff.com21 Sep 2018

This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.

Tata Group submit bid for IPL title sponsorship rights

Tata Group submit bid for IPL title sponsorship rights

Rediff.com14 Aug 2020

Multinational conglomerate Tata Group has submitted its 'Expression of Interest' to become IPL title sponsor this year, joining education technology company Unacademy and fantasy sports platform Dream11 in a bid to replace Chinese mobile phone company Vivo for one season.

China's Xi finally congratulates Biden on victory

China's Xi finally congratulates Biden on victory

Rediff.com25 Nov 2020

Xi said he hopes that the two sides will uphold the spirit of non-conflict, non-confrontation, mutual respect and win-win cooperation, focus on cooperation, manage differences, advance the healthy and stable development of China-US ties, and join hands with other countries and the international community to promote the noble cause of world peace and development.

Taj to develop two hotels in China

Taj to develop two hotels in China

Rediff.com10 Jan 2012

The Indian Hotels Company Ltd, operator of the Taj brands of hotels, on Monday formed a joint venture with Yunnan Tourism Co Ltd to develop and manage two hotels in China's Yunnan province.

Indians are eager to share personal data online!

Indians are eager to share personal data online!

Rediff.com4 Sep 2017

Indians are eager consumers of digital advertising and are five times more willing to share personal data with companies when they are delighted by their digital experience.

India's retail king in BIG trouble

India's retail king in BIG trouble

Rediff.com9 Apr 2020

Though Kishore Biyani is selling stakes in group companies to pay off debt, a significant share price crash since January this year is making his task difficult.

Expect more pink sneakers in 2018

Expect more pink sneakers in 2018

Rediff.com19 Feb 2018

Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.

Modi slays it at QUAD with few words

Modi slays it at QUAD with few words

Rediff.com17 Mar 2021

Interestingly, in his entire remarks, Modi never once mentioned regional security, Ambassador M K Bhadrakumar points out.

A survivor's guide for AAP

A survivor's guide for AAP

Rediff.com24 May 2017

The party needs to fight competition not by acting like others, but by finding a strong narrative of its own.

The healthy and young may not even ever receive The Vaccine

The healthy and young may not even ever receive The Vaccine

Rediff.com4 Jan 2021

'What proportion of the people require the vaccine for us to manage this entire COVID-19 situation?'

Does chakka jaam attract UAPA, asks Umar Khalid

Does chakka jaam attract UAPA, asks Umar Khalid

Rediff.com13 Oct 2021

Arguing his bail plea in the riots conspiracy case before additional sessions Judge Amitabh Rawat, his lawyer referred to the supplementary charge sheet filed in the case and said that the police wished to paint every accused with the same brush while adding tadka (flavour) to it.

Aamir partners with Maharashtra to solve water crisis

Aamir partners with Maharashtra to solve water crisis

Rediff.com18 Feb 2016

The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla.

It is the script, not the star, stupid!

It is the script, not the star, stupid!

Rediff.com15 Nov 2019

'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.

Apple may finally dip its toes in Indian retail pool

Apple may finally dip its toes in Indian retail pool

Rediff.com10 Sep 2019

Still, the earliest India will get to experience Apple online will be early 2020 and the company's first fully-owned signature store should be up around 2022 -- almost two decades after it had opened its first store worldwide, writes Nivedita Mookerji.

The Official Timekeeper Of Beating Hearts

The Official Timekeeper Of Beating Hearts

Rediff.com6 May 2022

If Irrfan could have been our finest professor of empirical philosophy, and Nawaz is our foremost poet of that space halfway between the gutter and the stars, then Jaideep Ahlawat has to be our greatest artist-scientist, asserts Sreehari Nair.

Copycats come under Amul fire

Copycats come under Amul fire

Rediff.com17 Aug 2015

Amul is now part of a special category.

Navjot Sidhu: Trojan in Punjab Congress or rescuer?

Navjot Sidhu: Trojan in Punjab Congress or rescuer?

Rediff.com27 Sep 2021

While the Gandhi siblings have had their way with Amarinder Singh's ouster, the future of the party under the temperamental Navjot Sidhu's leadership is uncertain, reports Sai Manish.

Surf's journey: From unsmiling Lalita ji to celebrating stains

Surf's journey: From unsmiling Lalita ji to celebrating stains

Rediff.com28 Aug 2014

In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.

How to work from home: 6 useful TIPS from CEOs

How to work from home: 6 useful TIPS from CEOs

Rediff.com20 Mar 2020

"The most important and effective way to focus on work and be productive at home is to treat it like your everyday routine." "Freshen up and dress and sit for work.

What Soumitra Chatterjee taught me

What Soumitra Chatterjee taught me

Rediff.com30 Nov 2020

Yuvraj Mehta remembers the time he, a first year college student, called on Soumitra Chatterjee at the legendary actor's home.

7 SMART tips to work from home the right away

7 SMART tips to work from home the right away

Rediff.com7 Apr 2020

Use your time to read relevant newspapers, watch business channels, listen to podcasts or watch TEDx talks on your favourite topics, suggests Shital Kakkar Mehta.

India's economy could prove to be 'most resilient' in subregion over long term: UN

India's economy could prove to be 'most resilient' in subregion over long term: UN

Rediff.com29 Dec 2020

India's economy could prove to be the "most resilient" in the subregion of South and South-West Asia over the long term, according to a report by the UN, which says a positive but lower economic growth post COVID-19 pandemic and the country's large market will continue to attract investments. The report titled 'Foreign Direct Investment Trends And Outlook In Asia And The Pacific 2020/2021', and compiled by United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), stated that inward FDI flows to South and South-West Asia slightly decreased by 2 per cent in 2019, from $67 billion in 2018 to $66 billion in 2019. The growth, however, was mainly driven by India, which accounted for 77 per cent of the total inflows to the subregion and received $51 billion in 2019, up 20 per cent from the previous year.

Why Parents struggle to TALK to Teens

Why Parents struggle to TALK to Teens

Rediff.com3 Nov 2020

You struggle because, first you 'try' and second, you, 'talk', says mind coach, NLP trainer and Zen Lifestyle Expert Anu Krishna.

Sudler, Rediffusion in pact

Sudler, Rediffusion in pact

Rediff.com8 Feb 2003

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Emerging markets provide ample opportunities: Philips CEO

Emerging markets provide ample opportunities: Philips CEO

Rediff.com11 Aug 2014

Jack van Strien started his career in Philips Consumer Lifestyle in 1990.

At least half billion new users to log in internet by 2022: Report

At least half billion new users to log in internet by 2022: Report

Rediff.com29 Nov 2019

But the kind of usage and the demographic driving that change will be entirely different from the first online users.

RCom rolls-out 8080 mobile series

RCom rolls-out 8080 mobile series

Rediff.com9 Oct 2009

Reliance Communications on Friday said it has been allotted a brand new 8080 series by the DoT for roll-out in Mumbai.

Hidesign bets on the millennial lifestyle

Hidesign bets on the millennial lifestyle

Rediff.com30 Jun 2017

For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.

6 smart ways to market your company

6 smart ways to market your company

Rediff.com4 Nov 2015

Be heard without screaming; be visible without cluttering.

Starting a New Job? 10 Tips for SUCCESS

Starting a New Job? 10 Tips for SUCCESS

Rediff.com11 Jun 2021

It is important for working professionals to not get attached to a designation or title or brand or a company name, asserts Aditya Malik, MD & CEO, Talentedge.

10 Tips to Stay Relevant in a VUCA World

10 Tips to Stay Relevant in a VUCA World

Rediff.com7 Jun 2021

Be brave to fail, learn, and lead, advises Abhilash R, founder and CEO, Bloombloom Dreambiz (P) Ltd and B-HUB Lifespaces.

One word to describe the new Brylcreem campaign? Brill!

One word to describe the new Brylcreem campaign? Brill!

Rediff.com5 Aug 2018

The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan.

Why Whirlpool decided to change

Why Whirlpool decided to change

Rediff.com3 Apr 2017

The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond 'mums' to include millennials, says Ritwik Sharma.

Sindhu & Gopichand lure India towards sport drinks

Sindhu & Gopichand lure India towards sport drinks

Rediff.com10 Oct 2017

With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.

How WhatsApp plans to make money from businesses

How WhatsApp plans to make money from businesses

Rediff.com29 Aug 2017

WhatsApp says business profiles verified by it will carry a green badge, similar to how parent Facebook verifies businesses with a blue tick.

Is print media losing its charm?

Is print media losing its charm?

Rediff.com6 Jun 2014

Print's credibility, and its power to give readers control of how much time they spend, makes it a strong medium.

Once again! Coca-Cola spins the wheel

Once again! Coca-Cola spins the wheel

Rediff.com2 Nov 2015

The company has done a lot to promote 'Open Happiness'.

Focus now shifts to BPL Mobile

Focus now shifts to BPL Mobile

Rediff.com13 Feb 2007

After the $11.1 billion winning bid by Vodafone for Hutchison, the spotlight now shifts to the Ruia-owned BPL Mobile Communications.